We create and provide written statements to the media usually communicated via newswire to many sources. We also help with written communications posted on the Internet news portals including many carefully selected keywords so that top search sites, such as Google and Yahoo News, index your release. This medium allows you to connect with readers, rather than just journalists.

Positioning your key executives as experts in your industry is another effective way to add credibility to your organization. We help to determine which speaking engagements would be a good fit. We help to select a specific group of journalists, analysts, or other constituents, when communicating its position on a given topic.

We evaluate your “Media Relations Maturity” across six key success drivers: Media, Awareness, Positioning, Internal Support, Expertise, Process, and Relationships and implement that determined strategy to help increase your media relations. We create a high-level list of potential media outlets that correspond to your customer information sources and develop a relationship with journalists as they have a large influence over what content will be published. We use our Media Relations Database to track editorial calendar opportunities, media coverage and contacts and to monitor due dates.

We evaluate your target audiences, such as customers, prospects, partners, suppliers, etc. and develop which media outlet will best support the company in the growth of connections made with each specified target audience. We help select the appropriate audience before creating your message to ensure you will appeal to their interests.

We help plan and properly promote events to the desired target audience. We help identify the optimal time to send your message- (i.e. for an event it would be three weeks prior to the event).

We evaluate the total coverage, tonality (positive, negative, or neutral), sources, and how your organization compares to the competition. Additionally we contrast how your efforts stack up to traditional advertising to demonstrate cost savings.

We strive to provide strategic counsel, creative solutions and timely responsive services. We also strive to help clients achieve their most ambitious marketing goals and strategic communications objectives. We aim to deliver the highest levels of professionalism and experience. We believe that culture and philosophy is based on a no-nonsense approach to public relations that values clarity of thought and honesty of expression above empty promises and meaningless jargon.